Why Parents Love Baby Merlin's Magic Sleepsuit

When the parents at GoodBuy Gear find a product that actually helps their babies sleep–we aren't quiet about it. The Baby Merlin's Magic Sleepsuit is popular for a reason. Transition your little one from swaddling takes time, patience and as it turns out, the right products. 

The Magic Sleepsuit is designed to provide your infant with the same warmth and support that comes from swaddling, with the added freedom to move arms and legs as your infant wishes. That's why it's a Wingmom staple for the nursery

Needless to say, we sell a lot of these sleepsuits. That' why we sat down with Kelly Burton, Baby Merlin's Brand Manager to ask her our burning questions on what makes this sleepsuit so magic.

baby merlin magic sleep suit

Read on for tips on transitioning your infant ffrom the swaddle and how to facilitate a good nights sleep. 

Q: Why Was Baby Merlin Magic Sleepsuit First Created?

The Magic Sleepsuit is a patented swaddle transition product created by Maureen Howard, a Pediatric PT and mom of 4. She created it for her own kids when they were struggling with sleeping for long periods of time during the swaddle transition. She was frustrated that they were getting longer periods of sleep when they were cozy in their stroller or car seat. She wanted to find a way to replicate that cozy feeling of the swaddle to aid her little ones in transitioning to the crib. So, using her instincts as a mother and experience as a pediatric physical therapist, she created the Magic Sleepsuit to simulate this calming and comforting environment in the crib.

Maureen has said “the Magic Sleepsuit was a huge success with all my children and my friends' children as well!  Knowing how important good sleep is to babies and their parents, I wanted to share this product with others. So, my husband, Bob, and I started our journey to build a family business and share the Magic Sleepsuit with others.”

Q: Can You Explain What the Moro Reflex Is and How the Magic Sleepsuit Combats It?

The Moro reflex is also known as the startle reflex. According to What to Expect.com,The startle or Moro reflex is a hard-wired response in your newborn to something unexpected — a loud noise, say, or the sensation of falling. It often happens when your baby is sleeping, but can also occur while he's awake.”  

The Magic Sleepsuit is designed to be introduced at approximately 3 months of age when most babies are breaking out of the swaddle yet still have those reflexive startles that wake them prematurely The Magic Sleepsuit helps slightly muffle those startles which prevent them from sleeping soundly, while not restricting all movement.

Q: Are There Any Other Features That Set This Sleepsuit Apart From Other Swaddles on the Market? 

The Magic Sleepsuit is the original swaddle transition sleepsuit. It is designed to be introduced when the baby is ready to transition from the traditional swaddle. The Magic Sleepsuit is designed with 3 layers of fabric and provides a cozy environment that mimics the swaddle and helps to muffle the startle reflex. But it differs from the swaddle in that it provides more freedom of movement as is developmentally appropriate. 

Its patented design helps transition babies from the swaddle into the larger sleep space of their crib. It helps babies develop healthy sleep patterns and gives parents peace of mind. 

The Sleepsuit is designed with double zippers that allow easy access for those middle of the night diaper changes. It is also designed with open hands and feet which allow the baby's' heat to dissipate as they sleep, unlike being contained in a swaddle or sleep sack.

Q: How Long Do You Suggest Parents Use a Swaddle or Sleepsuit? Any Tips for Transitioning Out of Them?

Parents should check with their pediatrician to determine the best time to transition their baby from the swaddle. Typically, it is when babies are showing signs they want to break out of the swaddle. That age can vary with each baby. 

The Small Magic Sleepsuit is designed to fit babies when they are close to the 3 month/12lb mark. 

When babies begin to show that they are ready for more freedom of movement in their sleep while wearing the Magic Sleepsuit, it is time to transition them out. They typically show signs that they are ready to roll by moving on to their side or scooting around the crib. When making the transition from the Sleepsuit, some parents (including Maureen) have layered  cotton pajamas with a sleep sack on top (depending on the temperature, of course). We recently introduced our own transitional product - Baby Merlin’s Magic Dream Sack.  The Dream Sack is a wearable blanket and is made with the same fabrics babies have grown to love in their Magic Sleepsuit. 

Q: Any Other Tips for Getting a Newborn to Sleep Through the Night?

Our team at Baby Merlin is (for the most part) a team of Moms. Our advice always begins with acknowledging that every one of our children is different and that there is no one-size-fits-all advice for new parents. That being said, I think all children benefit from routine-especially bedtime routine. As soon as you find out what works best for you and your little one, try to stick to it the best you can- while not beating yourself up when occasional breaks from that routine are necessary. Babies are resilient! 

Most new parents are exhausted, so it is always important to give yourself a break. Always remember that you are doing a great job!  Don’t be shy about asking for help when you need it. Your pediatrician is a great resource for help with baby sleep issues. Our number one piece of advice with any question regarding your baby’s care is to reach out to their medical team.

There are also sleep consultants out there who can offer practical advice when you are struggling. Many of them offer free tips on their social media and websites. Seek them out as well.


For more products to help both parents and baby get a good nights sleep, check out our discounted open box and gently-used sleep products. 

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