2024 GoodBuy Gear Resale + Sustainability Report

As the leading online marketplace for buying and selling secondhand baby gear, GoodBuy Gear compiled proprietary information from its database of over 42,376 brand new, open box and used baby gear items across 2,600 brands, paired with industry statistics to provide a look at the latest resale trends and predictions.

A Note From Our CEO

GoodBuy Gear envisions a world where baby items and kid gear are designed for longevity, not landfills. Buying used and pre-loved items is not only a smart choice for your financial budget, but it also effectively reduces each item's carbon footprint by up to 82%, fostering a sustainable cycle that benefits manufacturers, parents, future generations, and our planet. That’s why I founded GoodBuy Gear—to offer a reliable, safe, dependable and sustainable system for keeping perfectly functional baby and kid gear in circulation longer.

Throughout this report, I hope you feel inspired to redefine consumerism and join us in this journey towards a sustainable, sensible approach to parenting. Our children, and our world, deserve no less.

What's in the Report

secondhand market and resale industry table of contents

GoodBuy Gear’s Pledge

Last year, GoodBuy Gear pledged to save one million items of baby and kid gear from landfills by 2025.

As of December 2023 we are 55% to our goal.


Nearly 325,000 families, brands and retailers have saved over 550,000 items from landfills through GoodBuy Gear’s services.

Plus, over $25,000 of GoodBuy Gear’s proceeds were donated to select Children’s Hospitals throughout the nation.

Please enter a valid email