Sustainable Parenting Gets a Boost as GoodBuy Gear Acquires JoyLet

Both mom-founded businesses unite to provide parents with sustainable, affordable, and practical solutions for buying and selling baby and kid products. 

Denver, CO–August 7, 2024–Effective today, JoyLet will become part of the GoodBuy Gear family. As mom-founded businesses, GoodBuy Gear and JoyLet share core values of sustainability, affordability, and practicality. This acquisition reinforces GoodBuy Gear's mission to provide families with eco-friendly and cost-effective options for their children's needs.

"We are thrilled to welcome JoyLet into the GoodBuy Gear family," said Kristin Langenfeld, CEO and co-founder of GoodBuy Gear. "Our shared values and commitment to making parenting easier and more sustainable are at the heart of this acquisition. We believe that many of the benefits parents experience through renting– saving time, money, waste, space, and stress–can be seemlessly realized using our online marketplace to buy and sell used gear."

JoyLet's co-founders, Alli Cavasino and Natalie Poston, have been instrumental in creating a service that prioritizes personalized gear guidance for families. Their expertise will be invaluable as GoodBuy Gear integrates JoyLet's personalized gear road maps into its customer experience. GoodBuy Gear is excited to collaborate with Alli and Natalie, leaning on their extensive knowledge and support for parents. 

As part of the acquisition, JoyLet's rental offerings will be discountinued and all rental items will now be available for purchase on GoodBuy Gear's online marketplace. 

For more information about this exciting development and how it benefits you, please visit GoodBuy Gear's website.

About GoodBuy Gear:

GoodBuy Gear is the leading marketplace for safely and sustainably recirculating quality used and open box baby and kid products. Founded by moms, for moms, GoodBuy Gear is dedicated to making parenting more affordable, practical, and eco-friendly. Its platform helps families save time, money, and stress while reducing waste and promoting a sustainable future. 

About JoyLet:

JoyLet is the full-service baby and kids gear rental membership that allows parents to rent and rotate all the gear their growing family needs, without the clutter or stress. JoyLet takes care of research, selection, and disposal so parents can free up more time to focus on the things that matter the most to them. JoyLet is on a mission to bring clarity and ease to the stress of early parenthood by providing busy families with the right gear at the right time. Founded by two moms, JoyLet supports the sustainable values of modern Millennial and Gen Z parents by reducing waste and carbon emissions during the hyper-consumptive stage of early parenthood.