According to a new analysis from SmartAsset, the median annual cost for raising a child in the US is $22,850. Given this astronomical number, it’s no wonder the baby and kid gear resale market is booming. However, rapid market growth in recent years has led to a surge in new resale brands and peer-to-peer methods that prioritize speed over safety, reliability and cleanliness. This can result in overlooking product recalls and expiration dates, thereby increasing the risk of recirculating counterfeit, expired, recalled, or broken products.
At GoodBuy Gear, we know stringent quality control is not just a box to tick—it’s the foundation that must be upheld in order for used baby gear to continue being a safe, successful and trustworthy recommerce vertical. That’s why we’ve spent the past eight years perfecting our proprietary quality control (QC) process, ensuring that every used baby item meets the highest standards. In this blog post, we’ll dive into the dangers of cutting corners, how GoodBuy Gear has implemented the gold standard of consignment, and what steps brands, manufacturers and parents can take to create a reliable secondhand shopping experience.
The Cost of Cutting Corners: Secondhand Baby Items Are Only Worth As Much As Your Child’s Safety
The secondhand market for baby items presents numerous risks with severe implications for consumer safety and brand integrity. In this section, we examine the detrimental implications of cutting corners, for both the resale companies and its consumers.
Negative Customer Feedback Consumer trust and feedback drive the secondhand market. When negative feedback arises, it can devastate a brand's reputation. If consumers find secondhand products under a trusted brand to be faulty or unsafe, the brand's integrity suffers, leading to a loss of trust that is hard to regain. In such cases, destroying returns might be more prudent than risking these negative outcomes. This approach ensures that only products meeting safety and quality standards are in circulation, protecting brand integrity and consumer trust but is an appallingly wasteful solution.
Unreliable Product Listings Unreliable product listings have severe consequences, especially when families need assurance that items, whether new or secondhand, are safe and reliable. One risky product listing practice recent market entrants —including Rebelstork and Kidsy —use to sell products faster is drop shipping returns, meaning they never physically check the products and bypass important quality control measures. Another risky practice is posting stock images instead of actual product photos, indicating a lack of proper inspection and misleading consumers about the product's condition. For example, a parent purchasing a secondhand baby stroller that appears fine in pictures but is missing a critical safety component can lead to accidents and injuries. Without real photos, customers cannot assess specific tears, rips, stains, missing parts, or other important differentiators.
Copying a brand’s product detail page (PDP) content verbatim, including product photos, lifestyle images, and descriptions, is another unethical practice. This misleads consumers and fails to provide essential information about the product's current condition. And lastly, listing counterfeit products for sale is a significant issue, as counterfeit products often do not meet safety standards and can be extremely dangerous, especially for baby items.
Legal Repercussions Legal repercussions from selling unsafe, recalled, or counterfeit products are significant. Companies can face lawsuits, fines, and mandatory recalls, which are costly and damaging to their reputation. Selling unsafe products can lead to severe consequences, including injury or death, carrying legal and ethical ramifications. Companies must adhere to strict safety standards to ensure the well-being of their consumers, particularly the most vulnerable ones: children. Addressing and mitigating these risks helps protect brand integrity and ensures product safety in the secondhand market.
Other Risks To Keep In Mind There are also safety issues for consumers to keep in mind when shopping secondhand via thrift stores and online marketplaces such as Craigslist, Facebook or eBay, or even when receiving hand-me-downs from friends or family. No matter how trustworthy the individual's listing or handing-down items are, and no matter how squeaky-clean the item looks on the outside, no one in this transaction has the knowledge or resources to perform extensive quality checks.
The bottom line: secondhand baby gear should only be circulated through a trusted third party vendor who is able to perform professional, product-specific QCs.
What Real Quality Control Entails and How GoodBuy Gear Meets The Standards
Comprehensive Product Data Collection Since 2016, GoodBuy Gear has collected detailed data on over 40,000 baby products ranging from strollers to car seats, bassinets, crib mattresses, bathtubs, breast pumps, bouncers, high chairs, baby carriers, diapers, bottles, postpartum items, and everything in between. This extensive—and largest QC database in the industry—allows us to develop specific quality control steps tailored to each product, ensuring a thorough inspection that identifies and addresses any potential issues.
Industry-Leading Partnerships We collaborate with and monitor industry leaders including The U.S. Consumer Product Safety Commission (CPSC), Child Passenger Safety Technicians (CPST), The National Highway Traffic Safety Administration (NHTSA), The Juvenile Products Manufacturers Association (JPMA) and The American Society for Testing and Materials (ASTM) to ensure our QC steps meet or exceed safety standards. Additionally, we work directly with over 40 brands and manufacturers to integrate unique QC steps for their products. This close cooperation ensures that our inspections are both comprehensive and up-to-date with the latest safety protocols.
Dedicated and Experienced QC Team Our QC team consists of tenured, full-time GoodBuy Gear certified technicians who are passionate about their work. Unlike competitors who rely on third-party logistics (3PL) models with outsourced or temporary workers, our team operates in a controlled environment managed by GoodBuy Gear directly. Every technician is thoroughly trained and certified to perform QCs on baby products. Additionally, our in-house CPST, Amanda Brown, provides advanced training to every car seat qualified technician to perform our 30-point proprietary GoodBuy™ Car Seat Safety Check process, which is required for every open box or gently used car seat listed for resale. This approach ensures consistency, expertise, and a deep commitment to quality no matter what type of gear is being QCed.
Core Values Centered on Quality, Safety and Sustainability Quality, safety and sustainability are at the heart of everything we do. Our core values emphasize partnering with brands to grow their market share and awareness by providing an entry into the secondhand economy. Quality control is crucial for families relying on safe and functional baby gear. We prioritize long-term customer trust and brand integrity over short-term gains, differentiating us from competitors who are focused on liquidation and disrupting the industry.
GoodBuy Gear’s Gear-antee™: Ensuring Confidence in Every Purchase At GoodBuy Gear, we understand the importance of trust and confidence when purchasing secondhand baby gear. That’s why we developed our trademarked Gear-antee™ — a comprehensive assurance that guarantees the quality, safety, and satisfaction of every product you buy from us. The Gear-antee™ is our promise to our valued customers that every item listed on GoodBuy Gear meets our rigorous standards of quality and safety.
When browsing our selection of secondhand baby gear, consumers see our Gear-antee badge, signifying that the product has passed our rigorous inspection and meets our high standards of quality and safety. This badge also indicates that the PDP imagery, condition and description is accurate. A bit more on our conditions:
- Unopened & Overstock: These items are new in the original packaging and/or have the tags still attached. Box may have damage, but the product has no signs of use.
- Open Box: These items are typically floor models or returns that have been inspected for safety, functionality and cleanliness. Flaws, if any, will be minor and the original packaging may not be included.
- Barely Used: These items will show minimal signs of use but may not have the original packaging or tags.
- Gently Used: These items may show some signs of use, like minor scratches or stains, but will still be in perfect working order (e.g. battery operated functions all work properly), unless otherwise noted in the comments or pictures.
- Loved: these items are still in good condition, but show signs of wear in the form of tears, fabric stains or fading, and may be missing pieces. Some features or functions may not be working properly, but if the item is not working properly it will be noted.
No matter the condition, each PDP includes photos of the actual product, not stock imagery. A photo is worth a thousand words, and especially for us, as we deal with items that might have imperfections, clear and consistent images are crucial. They not only build confidence but also help customers analyze details and make the right purchase decision for their family.
@goodbuygear #sustainability #babygear #resale #secondhandgear #safetyfirst #fyp ♬ MILLION DOLLAR BABY (VHS) - Tommy Richman
Putting It Into Perspective: The Certified Used Car Analogy
The Certified Pre-Owned (CPO) car industry, renowned for its meticulous evaluations and rigorous quality control processes, serves as an excellent comparison to our baby gear quality control (QC) practices, underscoring the necessity for expertise and a nuanced approach to ensure the highest safety standards.
In the CPO car industry, vehicles are subjected to comprehensive inspections and refurbishments before they are certified for resale. These evaluations cover a multitude of aspects, from mechanical and electrical systems to the overall appearance and performance. This rigorous process has been instrumental in the automotive industry, ensuring that only vehicles meeting high standards are labeled as certified pre-owned, allowing manufacturers to build trust with consumers, leading to increased sales and brand loyalty.
Just as CPO vehicles require skilled technicians to perform detailed inspections and repairs, our baby gear products undergo thorough assessments and demand a high level of expertise to identify and rectify potential issues. Each item is carefully examined for functionality, safety and overall conditions, ensuring only the best products search our customers. The necessity for expertise and a nuanced approach in our QC processes cannot be overstated. This model not only ensures the safety and well-being of children but also drives growth and support, much like it has in the automotive industry. Ultimately, rigorous QC processes are essential for maintaining consumer trust and achieving long-term success in the baby gear market.
The Long-Term Benefits of Prioritizing Quality Over Quantity
This is so much more than just reselling baby stuff at the cheapest price and fastest rate possible. Competitors who cut corners on quality risk damaging not only their reputation losing customer trust and facing significant legal and ethical negligence, but also undermining the integrity of the brand and the momentum of the recommerce movement in general. In the recommerce market, quality control is not just a ‘nice to have’—it’s a necessity.
Brands who partner with GoodBuy Gear can trust that we will ethically and sustainably recirculate their goods, and our customer loyalty is fundamentally linked to our meticulous QC process. With over 50,000 product listings on our site at any given time, parents and caregivers have peace of mind that they’re providing their little one with safe, reliable, high-quality gear while making a positive impact on the environment.
Ready to discover why thousands of families trust us for their baby gear needs? Visit GoodBuy Gear to learn more about our Gear-antee ™, meet our current partners and browse our selection of secondhand gear.
