The Best Baby Products and Brands of 2025, According to Real Resale Data
Every year, parents are flooded with best baby products lists. Most are based on editor picks, brand partnerships or what’s trending on social media. Ours is different.
This list is powered by real GoodBuy Gear resale data from 2025. It reflects what parents actually bought secondhand, not what brands wanted them to buy. The result is a clearer picture of which products truly earn their keep in real homes across the United States.
Want a standout stat right away? GoodBuy Gear customers helped save 190,000+ baby and kid gear items from landfills this year alone. That is the circular economy at work.
More and more families are prioritizing secondhand, and we are so here for it. Here is what defined secondhand baby gear in 2025.
The Most Popular Baby Gear Categories of 2025
These categories dominated secondhand shopping this year.
- Home and nursery: Chic bassinets and tech-forward nursery essentials like baby monitors and sound machines topped parents’ lists this year. These are items babies outgrow quickly but still hold up beautifully for the next family.
- Feeding: Bottle washers, formula dispensers and premium high chairs had a major secondhand moment. These high-use items are expensive new and often used for a short window, making them ideal for resale.
- Strollers: Premium travel strollers were in everyone’s carts. Why pay full price for something you may only use for trips and quick outings?
- Infant gear: Carriers have become a bit of a fashion statement (hello, Mabē), while play gyms and activity centers continue to be parent favorites for keeping little ones entertained day after day.
- Car seats: Nuna, Doona and WAYB car seats were among the most popular picks. These premium brands are designed to last, making secondhand a smart way to access top-tier options for less.
These are categories where babies outgrow products quickly, which makes secondhand an especially smart move for modern families.
The Top Baby Products Parents Purchased Secondhand in 2025
These were the most purchased baby products on GoodBuy Gear this year, and for good reason.
- SlumberPod 3.0 Sleep Canopy: Parents love it for blackout sleep on the go, whether that is a hotel, grandparents’ house or shared room. It is especially great secondhand because it has a long usable life and holds up well with minimal wear.
- Baby Brezza Bottle Washer Pro: Frequently praised for saving time and counter space, this is a high-ticket convenience item parents love buying secondhand to avoid paying full retail.
- Wonderfold W4 Original Stroller Wagon: Known for its durability, storage capacity and ability to grow with multiple kiddos, this premium wagon is ideal for secondhand shopping thanks to strong demand and great resale value.
- Baby Brezza Formula Pro Advanced: Parents consistently cite ease and consistency as top benefits. Since it is used for a relatively short window, buying secondhand makes a lot of financial sense.
- Skip Hop Wipe Clean Changing Pad: A fan favorite for being waterproof, easy to sanitize and practically indestructible. This is exactly the kind of product that can be past down from family to family.
The #1 Stroller of 2025
When it comes to big-ticket items like strollers, shopping secondhand is one of the smartest ways to save. Many families use multiple strollers over time, whether that is an extra stroller for travel or grandma’s house.
This year, the UPPAbaby MINU V2 was GoodBuy Gear parents' most loved stroller. Parents love its lightweight frame, one-hand fold and travel-friendly size.
The #1 Car Seat of 2025
On average, children will need three different car seats in their lifetime, and most car seats retail anywhere from $50-$800. That is why many parents turn to secondhand options as a way to cut costs on this high-ticket item. However, car seats come with a very particular set of safety standards, and purchasing from an unreliable source like Facebook Marketplace can increase your risks of buying an unsafe seat.
That is why it is important to buy from a reputable source like GoodBuy Gear that quality checks and inspects every seat sold on our website via our 30+ proprietary GoodBuy ™ Car Seat Safety Check, so you can shop confidently.
Now on to the good stuff: This year's top car seat of 2025 is the WAYB Pico Portable car seat. Our favorite pick for travel, this car seat has a super compact fold, is FAA-approved and only weighs 8lbs.
The Best Baby Brands of 2025, Based on Resale Demand
These are the brands parents were crushing on most this year:
These brands consistently perform well because they are built to last and designed with real family life in mind.
The States Leading the Resale Movement
Some states are embracing secondhand faster than others.
- New York
- California
- Virginia
- Washington
- Colorado
These states tend to share a few things in common: higher population density, strong sustainability values and a culture of resale across categories like fashion, furniture and baby gear. Parents in these areas are often balancing the cost of living with a desire to reduce waste, making secondhand a natural fit.
What This Data Really Tells Parents
If you’re shopping for baby gear or planning your registry, resale data offers a powerful shortcut. Products that perform well secondhand are often:
- Built to last through multiple kiddos
- Easier to clean and maintain
- Designed with real-life use in mind
- From brands parents trust enough to buy again
Just as importantly, resale makes premium baby brands more accessible to all families, not just those with unlimited budgets. Shopping secondhand allows parents to choose higher-quality gear without compromising on value, sustainability or peace of mind.
Thanks for helping us keep good going ‘round!