Quick Overview:
GoodBuy Gear specializes in inspected, gently used and open box baby & kid gear, while REBEL focuses on open box and overstock items across baby and home categories. GoodBuy Gear offers resale services, deeper inspections, and more condition transparency; REBEL does not sell or accept used gear.
GoodBuy Gear and REBEL (formerly Rebelstork) are both online marketplaces for discounted, open box and secondhand baby gear.
However, there are some very important key differences that parents should keep in mind.
- GoodBuy Gear focuses exclusively on baby and kids' gear. They work directly with 65+ baby brands and retailers, specializing in gently used and open box items that are carefully inspected before being listed.
- REBEL focuses primarily on open box and overstock items. In addition to baby gear, REBEL also sells home essentials, including furniture, décor, and kitchen items.
Both brands are women-founded and owned. GoodBuy Gear was founded in 2016 and is currently run by CEO and co-founder Kristin Langenfeld, with the mission to make quality baby & kid gear more accessible, affordable, and sustainable for all families.
REBEL was founded in 2020 by Emily Hosie, who saw a need to rethink how consumers shop returned and overstock inventory. Today, REBEL’s mission is to make smart shopping the standard while tackling retail waste at scale.
Quick Comparison: GoodBuy Gear vs. REBEL
|
Feature |
GoodBuy Gear |
REBEL |
|
Primary Products |
Focused only on Baby & Kid Gear |
Various categories across Home, Kitchen, and Baby |
|
Discounts |
Up to 85% off retail |
Up to 70% off retail |
|
Quality Check & Inspection Process |
SKU-specific quality checks powered by bespoke inspection & workflow technology. OEM direct relationships. |
Not as robust; Inspection details are less publicly disclosed |
|
Refurbishment |
Spare parts harvesting & refurb, wiping devices |
Not offered |
|
Product Conditions |
Barely Used, Gently Used, Loved, Open Box + Overstock |
Open Box, Imperfect + Overstock |
|
Real Product Photos |
Always |
Sometimes |
|
Selling Services |
Mail-in, Local Dropoff & Pickup in NYC area |
Not offered |
| Return Policy | 14-day returns | 7-day returns |
| Shipping Fees |
Free shipping on orders $100+. $12.99 flat rate shipping for orders under $100. |
Free shipping on orders $75+. $9.99 flat rate for orders under $75. |
| Extra Shipping Fees | None |
Bigger items ship for $40 Furniture ships for $100 |
|
Shipping Timeline |
1-5 business days |
3-7 business days |
While GoodBuy Gear and REBEL are often compared, they are designed for different types of shoppers. GoodBuy Gear is a baby and kid only marketplace built around resale, inspection, and transparency, while REBEL operates as a return recommerce platform selling open box and overstock products across multiple categories. Understanding how each company sources and sells inventory can help parents choose the option that best fits their needs.
Common Misconceptions About GoodBuy Gear vs. REBEL
Because GoodBuy Gear and REBEL are often mentioned together, there are a few common misconceptions that can cause confusion for parents comparing the two.
Misconception #1: GoodBuy Gear and REBEL sell the same types of products
While both platforms offer discounted baby gear, they do not sell the same types of inventory. GoodBuy Gear sells a mix of gently used, barely used, loved, open box, and overstock baby and kid gear, while REBEL sells open box and overstock items only. REBEL does not sell or accept used baby gear.
Misconception #2: GoodBuy Gear only sells open box items
GoodBuy Gear is often mistaken for an open-box-only marketplace. In reality, gently used gear is a big part of GoodBuy Gear’s offering. This includes safety-inspected items like strollers, high chairs, and more, all of which are inspected, graded for condition, and clearly documented with real photos and notes. Parents can save up to 85% on gently used items.
Misconception #3: REBEL is a resale marketplace like GoodBuy Gear
GoodBuy Gear operates as a resale marketplace and also partners directly with brands and retailers through its Certified Resale Collective. REBEL, by contrast, describes itself as a return recommerce marketplace and does not accept items from parents or individual sellers. Its inventory is limited to what it sources from retailers.
Misconception #4: Inspection standards are the same across both platforms
Both companies state that items are inspected before being listed, but the inspection processes are not the same. GoodBuy Gear publicly details its SKU-specific inspection standards, condition grading, recall checks, and cleaning process. REBEL’s inspection standards are less publicly documented, and listings do not typically include condition details or actual product photos.
Misconception #5: Both platforms focus exclusively on baby gear
GoodBuy Gear is focused exclusively on baby and kid gear. REBEL sells baby gear but also carries products across other categories such as furniture, décor, and kitchen items.
Product Types & Inventory
|
Product |
GoodBuy Gear |
REBEL |
|
Barely Used + Gently Used Baby & Kid Gear |
✅ Yes |
❌ No |
|
Gently Used Car Seats (safety inspected) |
✅ Yes |
❌ No |
|
Open Box Baby & Kid Gear |
✅ Yes |
✅ Yes |
|
Overstock Baby & Kid Gear |
✅ Yes |
✅ Yes |
|
Non-Baby Gear (Kitchen, Furniture, etc) |
❌ No |
✅ Yes |
The biggest difference between GoodBuy Gear and REBEL’s inventory is depth and specialization. GoodBuy Gear focuses exclusively on baby and kid gear and offers both gently used and open box items, including safety-inspected gently used car seats. REBEL sells only open box and overstock products and expands beyond baby into home categories.
Parents looking for gently used baby gear and deeper discounts will generally find more options on GoodBuy Gear.
Baby Brands They Sell
Both GoodBuy Gear and REBEL sell sought-after, premium baby brands such as UPPAbaby, Bugaboo, Mockingbird and Wonderfold; however, their relationship to the brand and the amount of inventory they receive is different.
GoodBuy Gear is focused specifically on baby & kid gear and sources items through two main channels:
- A brand/retailer returns channel via its Certified Resale Collective (where they partner directly with 65+ brands/retailers/manufacturers recirculating returned and open box products).
- Parent resale program where parents can sell eligible used gear through mail-in and local options.
REBEL sells returned but never-used open box and overstock items sourced from select brands and liquidators. They buy from liquidators like Bstock and big box retailers like Target to sell their returns and do not accept parent resale, so their inventory is limited to what they receive from liquidators and retailers.
Conditions: Used vs. Open Box vs. Overstock
One of the biggest differences between GoodBuy Gear and REBEL is product condition.
|
Condition Type |
GoodBuy Gear |
REBEL |
|
Gently Used |
✅ Yes |
❌ No |
|
Barely Used |
✅ Yes |
❌ No |
|
Loved |
✅ Yes |
❌ No |
|
Open Box |
✅ Yes |
✅ Yes |
|
Overstock |
✅ Yes |
✅ Yes |
|
Condition notes & photos |
Detailed |
Limited to stock images & generic info |
GoodBuy Gear sells a wider range of product conditions than REBEL. While both brands sell open box and overstock gear, GoodBuy Gear also sells loved, gently used, barely used and loved baby and kid gear.
|
Feature |
GoodBuy Gear |
REBEL |
|
Condition Grading |
✅ Yes |
✅ Yes |
|
Detailed condition notes |
✅ Yes |
❌ No |
|
Real product photos |
Always |
Sometimes |
GoodBuy Gear also provides detailed condition notes and real photos so you know exactly what to expect. They are big on transparency, so if there are any signs of wear and tear, including scuffs and cosmetic imperfections, customers will see that upfront in the listing. Everything is backed by their Gear-antee™ that every item will always match the description. If your item doesn’t match the description, they will verify the issue and process a refund within 14 days of your delivery or pickup.
REBEL focuses on products that are unused but may have damaged packaging or minor cosmetic imperfections. They mostly use stock photos for each listing and will sometimes include a picture of the box. If an item has cosmetic imperfections, it will be labeled as “imperfect,” but there will be no detailed condition notes on the listing. According to REBEL’s website, an item in ‘Imperfect” condition “may show light signs of handling, including slight scuffing, markings and fading. Some non-essential accessories and parts may be missing. Contents may vary by unit and can be purchased separately. Item may not come in its original packaging.” For example, car seats may be missing parts like cup holders or infant inserts and strollers may be missing adapters and canopies.
Product Listing Examples
GoodBuy Gear Open Box Listing
GoodBuy Gear Gently Used Listing
REBEL Open Box Listing
REBEL ‘Imperfect’ Listing
Inspection Process & Safety Standards
Both GoodBuy Gear and REBEL have gear experts who inspect every item listed on their website. While both brands have quality check processes, REBEL’s inspection process is not as publicly available as GoodBuy Gear’s.
|
Inspection |
GoodBuy Gear |
REBEL |
|
Check for all parts |
✅ Yes |
✅ Yes |
|
Wear and tear |
✅ Yes |
✅ Yes |
|
Functional testing |
✅ Yes |
✅ Yes |
|
Expiration & manufacture dates |
✅ Yes |
✅ Yes |
|
Recall check |
✅ Yes |
❓ Not disclosed |
|
Condition grading |
✅ Yes |
❓ Not disclosed |
|
Clean & Sanitize |
✅ Yes |
❓ Not disclosed |
|
Clearing Devices |
✅ Yes |
❓ Not disclosed |
|
Structural integrity |
✅ Yes |
❓ Not disclosed |
|
Product history |
✅ Yes |
❓ Not disclosed |
|
Authenticity |
✅ Yes |
❓ Not disclosed |
Both GoodBuy Gear and REBEL state that their products are inspected before being listed; however, the scope and transparency of those processes differ significantly.
GoodBuy Gear has spent more than nine years building a proprietary inspection process supported by bespoke technology. Every item goes through a SKU-specific quality check, meaning inspection steps vary by product type (for example, car seats undergo 30+ checks, while strollers undergo 10+). Items are inspected for parts completeness, functionality, structural integrity, expiration dates, and recalls. Products are also cleaned and wiped down using baby-safe, eco-friendly disinfectants, and each listing is assigned a detailed condition grade with supporting notes and real photos.
REBEL also inspects items for basic functionality and completeness; however, the details of their inspection standards are not publicly disclosed to the same extent. Because REBEL only sells open box and overstock items, they do not provide condition grading related to prior use, and listings generally rely on stock images with limited condition details.
For parents who prioritize transparency, detailed condition notes, and resale-specific safety checks, GoodBuy Gear’s inspection process is more clearly defined and consumer-facing.
Return Policy & Shipping Fees
Return policies and shipping costs can play a major role when purchasing large baby gear items online. While both GoodBuy Gear and REBEL offer return options and protection plans, the flexibility, time window, and cost structure differ.
Return Policy Comparison
|
Policy |
GoodBuy Gear |
REBEL |
|
Return window |
14 days |
7 days |
|
Reason for return |
Any reason with insurance |
Any reason with insurance |
|
Protection plan |
One-year |
Two-year |
GoodBuy Gear offers a 14-day return window, giving parents more time to inspect and try items at home. Customers can return items for any reason when purchase protection is added, and GoodBuy Gear verifies listing accuracy as part of its Gear-antee™.
REBEL offers a 7-day return window, which is more restrictive and requires quicker inspection upon delivery. Both companies offer protection plans. REBEL’s protection plan provides up to two years of coverage, while GoodBuy Gear’s protection package covers purchases for up to one year.
Shipping Policy Comparison
|
Policy |
GoodBuy Gear |
REBEL |
|
Shipping Window |
1-5 business days |
3-7 business days |
|
Shipping Fees |
Free for orders $100+; flat ~$12.99 for orders under $100 |
Free for orders $75+; ~$9.99 for orders under $75 |
|
Oversized Shipping Fees |
Standard flat rate applies |
~$40 flat fee for oversized items; ~$100 flat fee for furniture |
|
Delivery Areas (U.S.) |
Nationwide, excluding Alaska & Hawaii |
Nationwide, excluding Alaska & Hawaii |
|
International Shipping |
Not available |
Not available |
|
Local Options |
Local Pickup & Delivery available in NYC area |
Not available |
Shipping policies differ notably between the two platforms. GoodBuy Gear ships faster and offers free shipping on orders over $100, with a straightforward flat rate for smaller orders. They do not charge additional fees for oversized items or furniture. In addition, GoodBuy Gear provides local pickup and delivery options in the New York area, offering added convenience for nearby customers.
REBEL has a slightly longer shipping window and offers free shipping on orders over $75, but applies additional fees for oversized items and furniture, which can significantly increase the cost of larger purchases.
Unlike GoodBuy Gear, REBEL does not offer local pickup or delivery. They used to ship to Canada, but they have removed international shipping for the time being. GoodBuy Gear does not ship internationally either. Both companies ship nationwide within the U.S., but neither ships to Hawaii or Alaska.
Sustainability & Values
Both brands are committed to reducing waste, but they approach sustainability in different ways. GoodBuy Gear’s model is rooted in circular resale, extending the life of baby and kid gear through refurbishment, inspection, and resale. By accepting open box and gently used items, GoodBuy Gear has helped divert over one million items from landfills while making baby gear more affordable and accessible to all families.
REBEL, on the other hand, is a B Corp-certified company focused on keeping unused retail returns and overstock out of landfills by reselling them before disposal. According to their website, they have saved over 25M pounds from landfills.
GoodBuy Gear vs. Rebel: FAQs
Is GoodBuy Gear cheaper than REBEL?
GoodBuy Gear offers lower prices, stating that parents can save up to 85%, with an average of 55% off retail. REBEL, by comparison, advertises savings of up to 70% off retail on its website.
Are items from GoodBuy Gear safe?
Yes. Items are inspected, cleaned, checked for recalls, and clearly graded for condition.
Does REBEL sell used products?
No. REBEL focuses on open box, overstock, and unopened returns.
Is GoodBuy Gear a Trustworthy Resale Site?
Yes. GoodBuy Gear is a trusted resale marketplace specializing exclusively in baby and kid gear. Every item is inspected by trained gear experts, checked for recalls and expiration dates, and graded for condition with transparent notes and photos. Purchases are backed by GoodBuy Gear’s Gear-antee™, ensuring items arrive as described, and customers have a 14-day return window for added peace of mind. The company has been operating since 2016 and is led by parents with deep expertise in baby gear safety and resale.