As the leading online marketplace for recommerce of baby gear, GoodBuy Gear surveyed 1000s of its customers and analyzed proprietary data from over 70,000 brand new, open box and used baby gear items across 2,600 brands to uncover key resale trends and predictions for 2025.
In 2025, new tariffs are poised to drive up the cost of baby gear at least 20%. A stroller that once felt like a splurge is now inching toward luxury status. And with inflation, housing pressure, and childcare costs at an all-time high, most families don’t have room in the budget to keep up.
But here’s the good news: today’s parents are smart, resourceful, and rethinking what “new” really means.
At GoodBuy Gear, we’ve seen a massive shift. According to our data, 32% of the total value of baby gear now comes from secondhand and open-box sources—and that number is only growing. This isn’t about settling for less; it’s about demanding more value. More access. More sustainability.
Parents want the best for their kids—but they’re also staring down student loans and depleted savings. And let’s be real: high-quality baby gear rarely goes on sale. The only real “discount” is resale.
The secondhand baby gear market is now worth over $20 billion. It’s growing faster than a toddler on a sugar high, and families are driving the movement—by choosing smarter, more intentional ways to shop. GoodBuy Gear is proud to be powering that shift, one pre-loved product at a time.
We built this company to give parents a better option. Now, that option is becoming the norm. Let’s keep changing the way families consume—for good.
GoodBuy Gear has saved over 1M items of baby and kid gear from landfills!
80% of shoppers choose secondhand for savings as economic pressures mount.
Turns out, grandparents make up a surprising 20% of secondhand shoppers.
Since 2022, GoodBuy Gear customers have helped re-home over 10,000 car seats (& counting!).
In 2022, GoodBuy Gear pledged to save one million items of baby and kid gear from landfills by 2025. We are proud to say that we have hit that goal.
Since the inception of GoodBuy Gear in 2016 and with the help of secondhand shoppers and sellers, we have:
Tariffs loom, registries fade, and grandparents lead the charge—2025 is the year secondhand baby gear goes mainstream. GoodBuy Gear’s 2025 Resale Report isn’t just stats—it’s a playbook for parents, grandparents, caregivers, brands and a planet that can’t wait.
