As the leader in the recommerce of baby & kid gear, GoodBuy Gear compiled proprietary information from its database, drawing from tens of thousands of brand new, open box and used baby & kid gear items across hundreds of brands to provide an inside look at the latest resale trends and how parents are shopping today.
When I started GoodBuy Gear, I had a simple thesis: baby gear is expensive, it's used for a short time, and throwing it away is wasteful in every sense of the word.
Turns out, a lot of families agreed.
What's changed is how they're showing up. Parents aren't stumbling into secondhand anymore — they're starting there, on purpose, before their baby even arrives. And as tariffs pushed the cost of essentials up nearly 15-24% in 2025, resale didn't just become more popular. It became necessary.
But resale at scale is hard. Every item that comes through our doors gets inspected, cleaned, rebuilt if needed and checked for safety. Our team invested ~4,000 hours in car seat inspections alone last year. We diverted 1.94 million pounds of gear from landfills. We processed returns that most brands had nowhere else to send. That work doesn't happen automatically — it takes an incredible team and a real commitment to doing this right.
I'm proud of the impact.
And the data in this report makes one thing clear: we're just getting started.
Kristin Langenfeld
CEO, GoodBuy Gear
Key Findings
of parents purchased secondhand as a direct result of rising prices.
of parents purchased secondhand as a direct result of rising prices.
of parents bought baby gear secondhand in the past year.
of parents bought baby gear secondhand in the past year.
of parents planned to purchase baby gear secondhand before their baby arrived.
of parents planned to purchase baby gear secondhand before their baby arrived.
of baby gear diverted from landfills in 2025 alone.
of baby gear diverted from landfills in 2025 alone.
What Our Certified Resale Partners Are Saying
What Our Certified Resale Partners Are Saying
