The Best Baby Products & Brands of 2024

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As the leading online marketplace for buying and selling secondhand baby gear, we compiled proprietary information from our database of over 42,376 brand new, open box and used baby gear items across 2,600 brands, paired with industry statistics to provide a look at the latest resale trends and best baby products of 2024.

Top 5 Baby Products Every Parents Needs

Utilizing data from our guide to new parent essentials, here are the top products parents purchased within the first year of having a baby.

1. Strollers

 Our community of first-time parents bought over 12,000 strollers last year. It’s one of the most important baby items you’ll need. And, choosing a stroller is similar to picking out the perfect car—you’ll want to consider all factors of your lifestyle before landing on the right one. 

Our Picks: 

• UPPAbaby Vista V2
• BOB Duallie
• Mockingbird Single-to-Double

2. Car Seats 

From the moment you bring your new baby home from the hospital, you’ll need a car seat. So, it’s no surprise first-time parents bought over 2,000 open box car seats in 2022. 

Car seat tip: Before purchasing, make sure the car seat will fit in your vehicle. You don’t want to splurge only to find the seat is too big for your Kia. 

Our Picks: 

• UPPAbaby Mesa
• Maxi-Cosi Mico XP Infant Car Seat
• Doona+ Infant Car Seat

3. Carriers 

Parents and their little ones value the closeness and functionality a carrier provides, which is why over 1,000 were sold to new parents just last year. Not to mention it allows you to bring baby along for the ride while you try to resume your normal routine (as much as you can with a newborn in tow). 

Our Picks: 

• BabyBjorn Carriers
• Ergobaby Carrier 
• Solly Baby Wrap

4. Bottles 

No matter where you are in your feeding journey (whether breastfeeding or not), you’ll need a baby bottle on hand. And our picky little ones like options when it comes to feeding accessories, making this a must-have baby item for more than 1,000 parents last year. 

Our Picks: 

• Dr. Browns
• Philips Avent Natural Bottles 

5. Bassinets 

Having a safe space for baby to sleep is an absolute must as a new parent. And bassinets reign over cribs for many families, as they offer a more compact and portable place for baby to snooze. Which is why they made it in our list of the top baby items for new parents last year. 

Our Picks: 

• Happiest Baby SNOO
• Halo Bassinest

Other baby essentials that neared the top of the list this year include diapers, changing pads, diaper bags, high chairs, swaddles, breast pumps, baby monitors, sound machines and travel systems.

Top 10 Most Purchased Baby & Kid Brands of 2023

One of our goals at GoodBuy Gear is to make the leading baby and kid brands accessible to all families. That’s why we’re proud to sell over 2,600 of the best baby products at discounted price points. Here’s a look at the top brands our community of parents purchased in 2023.

1. Mockingbird: Known most for their Single-to-Double stroller, Mockingbird is a premium stroller brand that offers easy to adapt, quality strollers at reasonable prices. It’s no wonder they were the most purchased baby brand in our marketplace for two years in a row.
2. UPPAbaby: Who doesn’t love UPPAbaby? They are popular, and arguably one of the best strollers on the market, for a reason. And, with so many great strollers available—like the Vista and Cruz—it can be hard to choose just one. 
3. BabyBjorn: Known most for their baby carriers, BabyBjorn also has travel cribs and baby bouncers designed to simplify life on the go with your little one.
4. Skip Hop: From toddler must-haves to baby registry essentials, Skip Hop takes an innovative spin on the baby and kid products every new and seasoned parent needs. 
5. Baby Merlin: Baby Merlin’s Magic Sleepsuit isn’t called magic for nothing! It’s a patented swaddle transition product designed to help transition babies from the swaddles by providing them with a cozy, secure feeling. (Reminder: while we don’t sell secondhand baby clothes, we have a large selection of washable swaddles and sleep sacks are unbeatable prices!)
6. Stokke: Best known for the Tripp Trapp High Chair, Stokke gear is aesthetically pleasing and designed to grow with your child.
7. 4moms: 4moms quality and technology are one-of-a-kind—offering you innovative bassinets, baby swings, playards and more.
8. Graco: Thoughtfully designed, high-quality baby gear products at the best value. Graco keeps your little ones safe and comfy with their selection of lightweight, portable and multi-purpose gear. Fun fact: Graco shoppers also love Munchkin and Chicco gear.
9. Nuna: Nuna offers premium baby gear that’s mindfully manufactured and innovatively designed to grow with your family. 
10. Babyzen: Best known for its YOYO stroller line. These strollers fold and unfold in a moment, can be worn over the shoulder and tucks almost anywhere, making it perfect for traveling families.

Top 10 Trending Baby & Kid Brands Going into 2024

As baby & kid brands continue to evolve with our kiddos (and TikTok trends bring different brands to light) here’s a look at the top brands that saw the highest increase in annual search volume on goodbuygear.com in 2023.

1. Pottery Barn Kids: PBK isn’t new to the market but it is  new to GoodBuy Gear’s site as of 2023. Pottery Barn Kids toys, baby gear and decor. It’s durable and long lasting, meaning parents can shop secondhand (and save some money) without compromising quality. 
2. Baby Brezza: Baby Brezza recently gained popularity when notable parenting influencers, including The Car Mom, deemed the Formula Pro Advanced an all-in-one parenting “must-have” for breast milk and formula.
3. Doona: The Doona converts from a car seat to stroller in seconds without compromising safety, making it one of the most popular and easy pieces of infant gear to use as families continue to travel more frequently.
4. Coterie: After taking social media by storm, many parents found themselves Googling “Are Coterie diapers worth the hype?” and before committing, they opted to test out open box packs from GoodBuy Gear at a discounted price. The verdict? As a sturdy, hypoallergenic diaper, they are absolutely worth the investment without needed to turn to organic cotton reusables.
5. Ergobaby: Ergobaby’s ergonomic baby carriers are award winning and acknowledged by the International Hip Dysplasia Institute. Aside from wearable carriers, they also offer a selection of strollers, bouncers and sleep gear.  
6. Lalo: Lalo high chairs, mealtime kids, play gyms, bath tubs and booster seats are affordable, eco-friendly and aesthetic enough for any parent’s latest TikTok video.
7. Baby Jogger: Baby Jogger is built to conquer subways, curbs, stairs, airplanes, small spaces and anywhere else adventure takes you. Its wide assortment of strollers and car seats are continuing to gain popularity because they’re built to last. 
8. Silver Cross: Silver Cross’s modern stroller line features a complete line of gear perfect for everyday strolling from birth well into toddlerhood. 
9. Mompush: Parents looking for stylish full-size bassinet strollers or compact strollers on a budget never look back once they stroll with Mompush. 
10. LouLou Lollipop: LouLou Lollipop has emerged a a popular baby shower gift option thanks to its colorful and playful silicone baby products, such as teethers and bibs, at affordable prices. 

Gear With the Highest Resale Value

As the leading baby and kid recommerce marketplace, we have access to unique resale information via our proprietary resale calculator. Leveraging that data, here are the top products with the highest resale value (the price an item is listed to be resold) and seller payout (the average amount you can make if you sell the item gently-used through GoodBuy Gear), so you can make the most informed purchase decision. One thing to note: Payouts vary by brand, product and condition. 

1. Bugaboo Donkey 5 

2. Happiest Baby SNOO 

3. UPPAbaby Vista V2

4. Wonderfold Wagon W4 

The Future is Resale

As parents, our purchase decisions have immense power and every choice we make can steer the baby and kid gear industry towards more sustainable and ethical practices. 

We also know shopping mindfully takes time—a luxury most parents don’t have. That why we urge you to lean on GoodBuy Gear before hitting checkout on our latest Amazon or Target cart. Our online marketplace quality checks every item listed for resale and never lists recalled gear so you can quickly, conveniently and confidently shop secondhand. Plus, as the leading recommerce marketplace in the children’s space we partner with brands and retailers to offer safe and economical pathways to ensure baby items find new homes and contribute to a circular economy rather than adding to landfills.

We hope you feel inspired to redefine consumerism and join us in this journey towards a sustainable, sensible approach to parenting. Our children, and our world, deserve no less.

About the Author, Maddy McLean

Head of Marketing

Maddy believes every family deserves access to the best gear at the best prices. With over 10 years of marketing experience, her goal is to position GoodBuy Gear as a trusted resource for families throughout every stage of parenthood.