Meet the GreenGear Coalition ♻️
Meet the GreenGear Coalition ♻️
Meet the GreenGear Coalition ♻️
Meet the GreenGear Coalition ♻️
Meet the GreenGear Coalition ♻️
Meet the GreenGear Coalition ♻️
Meet the GreenGear Coalition ♻️
Meet the GreenGear Coalition ♻️
Meet the GreenGear Coalition ♻️
2023 GoodBuy Gear Resale + Sustainability Report
The goal of our Secondhand Handbook of baby gear is to help parents make informed decisions when buying and selling baby gear. With a growing number of 42,376 open box and used baby items listed on our site and access to over 1,200 of the top brands, we’ve compiled our data, paired with industry statistics, to give you the big picture on resale trends and how parents are reducing consumerism.
A Note From GoodBuy Gear’s CEO
As a company founded and run by parents, we're making high quality baby and kid gear affordable and accessible for all families. We believe you shouldn't have to compromise your values, budget or quality when it comes to providing the gear your little one needs to reach their full potential. We making it as easy as humanly possible for parents to circulate the gear they love—while giving secondhand shopping the trust and ease of shopping brand new.
As the circular economy continues to gain popularity and create a more sustainable world for the future generation, GoodBuy Gear has an audacious goal: before the end of 2024, GoodBuy Gear pledges to save one million items of baby and kid gear from landfills. It’s the families who shop and sell secondhand with us who make this pledge possible, and we hope with this report, their impact can inspire even more families to join the movement.
Kristin Langenfeld CEO, GoodBuy Gear
General Resale Industry Statistics
Shopping secondhand is so much more than perusing your local thrift store for a vintage tee. Just 11 years ago big fashion resale sites like Depop and ThredUp paved the way for online consignment stores. Since then, the market has expanded into several verticals beyond clothing and has seen no signs of slowing down since.
70% of Consumers
Say it’s easier to shop secondhand than it was 5 years ago thanks to technology and online marketplaces.
ThredUp, 2022
80% Growth
The recommerce market is projected to grow 80% by 2027, reaching $289 billion.
OfferUp, 2022
Who is Shopping Secondhand and Why?
A Few More Stats
Deal hunting, sustainability and the short lifespan of baby items are among the top reasons parents switch to thrift.
The Current Baby & Kid Resale Market
Baby & kid resale is set to grow 10.7x faster than offline in 2023.
The Future of Baby & Kid Resale
The baby & kid resale market is expected to reach $12.8 billion by 2030— over 150% growth from 2021.
Baby & Kid Gear Resale Trends & 2023 Predictions
GoodBuy Gear was founded by two moms in Denver, Colorado who became frustrated with the archaic process of buying and selling used kids gear. Today, GoodBuy Gear is the leading children's marketplace created by parents, for parents. We sell over 42,000 baby & kid items, more than any other resale platform in the U.S.
With our unique resale calculator, we’re lucky to have access and insight into the most trendy and sought-after baby and kid gear. Here’s a look at the top brands and products parents will be crushing on in 2023.
Top Gear With the Highest Resale Value
Top Brands That Are the Best Value
Measured by resale value as a percent of MSRP (Manufacturer Suggested Retail Price).
The Work Behind Our Mission
At GoodBuy Gear, we’re on a mission to reduce consumerism by making it as easy as possible for parents to participate in the resale economy. Here is a closer look at our Gear-antee ™ to our community of parents.
Quality & Convenience
Our goal is to make the quality gear every little one needs accessible and affordable to more families.
Time & Money Saved
Our goal is to make it as easy as possible for parents to participate in the resale economy, so they can focus on more important things—like spending time with family.
Safety is Priority
We are committed to providing a safe and trustworthy marketplace. That’s why we perform extensive safety and quality checks before any item is listed for sale.
Which is Why...
We pick up the gear at parent’s homes and do all the work to sell it—while parents sit back and get paid.
GoodBuy Gear completed home pickups for close to 65k baby & kids items in 2022.
Parents individually saved an average of nearly 14 hours selling with GoodBuy Gear vs. other online marketplaces in 2022.
In 2022, our team of Wingmoms conducted over 1.2 million quality checks.
We sell 1,200 of the top kid brands and have over 42,000 quality baby and kid products available on our website.
340,000 photos were taken by our Wingmoms in 2022.
Financial Parenting Landscape + Trends
With inflation hitting record highs in 2022, parents turned to secondhand as a way to offset the significant—and continually increasing—cost of raising children in 2023 and beyond.
$143B
In 2021, Americans spent a total of $143 billion on baby & kid products.
Mercari, 2022
$273M
Households currently have $272.6 million unused–but valuable–kid’s items.
Mercari, 2022
$4.5B
In 2021, $4.5 billion worth of baby & kid items were thrown away.
Mercari, 2022
67.5%
67.5% of parents surveyed agreed that inflation is impacting their finances.
Mercari, 2022
$17K
It costs about $17,000 annually to raise a child in the US.
Brookings Institution
58.7%
58.7% of those surveyed purchased secondhand baby & kid items to save money.
Mercari, 2022
Financial Impact of Shopping Secondhand
Every year, more and more families are catching on to the financial benefits shopping secondhand provides. But don’t just take it from us.
Mercari, 2022
A look at the savings of GoodBuy Gear customers...
50% off retail
Average savings a GoodBuy Gear customer reaps.
$222
Average earnings a GoodBuy Gear seller makes.
210,180+
Families helped since 2016, to own quality baby & kid gear for less.
General Sustainability Statistics
Aside from the financial upside of shopping used, sustainability is cited by many as one of the main reasons to shop secondhand.
The Environmental Impact
More than 12 million tons of furniture is thrown out each year.
New York Times, 2022
On top of that: only 8.7% of plastic created is recycled, while 75.5% ends up in landfills.
EPA, 2020
100 million baby & kid items were thrown away and 28.5 million were left on the street in 2021.
Mercari, 2022
How Parents Have Made an Impact
We’re really proud of the progress we’ve made, and it wouldn’t have been possible without our community of GoodBuy Gear parents. By keeping good gear going 'round, we can all make a difference. Here’s a look at all the sustainable goodness parents have contributed to since GoodBuy Gear was founded in 2016.
Over 12,000 families sold their gently-used baby & kid gear with GoodBuy Gear.
Over 270K baby and kid items were saved from landfills by GoodBuy Gear shoppers.
GoodBuy Gear donated over 58,400 items to local charities and organizations.
$22K in new MamaRoos were donated to a NICU or NICU family in need, via the GoodBuy Gear x 4moms Pay It 4ward program.
Since January 2021, GoodBuy Gear's trade-in program with buybuy BABY has enabled more than 2,000 families to participate in the circular economy.
GoodBuy Gear customers helped save almost 3,000 open box car seats from landfills in 2022.
A closer look at car seats in 2022
12 Million car seats are thrown away each year, meaning 180 million pounds of car seat material end up landfills year after year and take up to 1000 years to decompose...
...The good news is GoodBuy Gear customers helped save 2,885 open box car seats (& counting!) from landfills
in 2022.
With help from families who participate in the circular economy, we can fight consumerism and set our kiddos up for a happy and healthy future.
Blue Dots = 1 million lbs of car seat material added to landfills every year
GoodBuy Gear’s Sustainability Pledge
GoodBuy Gear pledges to save one million items of baby and kid gear from landfills before the end
of 2024.
How you can contribute: By shopping and selling secondhand with GoodBuy Gear, you are directly contributing to our pledge by keeping perfectly functional gear in circulation longer.
One used item purchased or sold = one item saved
from landfills.
Methodology + Sources
The 2023 GoodBuy Gear Resale Report leverages a variety of data from its proprietary resale database ("Bluebook") of over 42,376 baby and kid gear products sold by GoodBuy Gear.Primary internal statistics examined: average units per service, number of units sold, MSRP, average payout and resale value of sold gear. All data was sourced from 2016-2022 to support predictive trends for 2023 onward.
ADDITIONAL SOURCES:
Car Seat Recycling
Mercari 2022 Reuse Report: Family Edition
Recurate Recommerce Report
OfferUp Recommerce Report
ThredUp Resale Report
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