Stork Exchange Announces Acquisition by GoodBuy Gear, Bringing Together Two Leaders in Trusted Baby Gear Recommerce

Acquisition marks the next chapter for Stork Exchange and expands a shared mission to make high-quality baby gear safer, more accessible and more sustainable for families nationwide.

CHARLOTTE, N.C. — September 2026 — Stork Exchange, the trusted destination for premium overstock and certified returned baby gear, today announced that it has been acquired by GoodBuy Gear, the leading recommerce marketplace for families and full-service reverse logistics provider for brands and retailers in the baby gear space.

The acquisition brings together two companies built around a shared belief: families should be able to access high-quality baby gear at a better value without compromising on safety, trust or convenience.

Founded with a mission to create a safer and more sustainable solution for returned and excess baby gear, Stork Exchange has worked with families and leading baby brands to keep premium products in use and out of landfills. Every piece of eligible returned gear sold through Stork Exchange has been carefully inspected, evaluated and graded before being made available to families, with safety remaining at the center of the company’s approach.

Finding a partner that would carry those standards forward was critical to Stork Exchange.

“From the beginning, Stork Exchange has been about creating a better way for families and brands to participate in the baby gear lifecycle,” said Ben Norment, Founder and CEO of Stork Exchange. “Safety and trust have never been things we were willing to compromise on. As we thought about the future of Stork Exchange, it was incredibly important to find a company that shared those values. GoodBuy Gear has built its business around many of the same principles, and we believe they are the right partner to carry this mission into its next chapter.”

GoodBuy Gear has built a national platform focused on extending the life of baby and kid products through professional inspection, managed resale and convenient fulfillment. By bringing Stork Exchange into the GoodBuy Gear family, the combined platform will have an even greater opportunity to connect families with trusted gear while helping brands and retailers create more responsible solutions for products throughout their lifecycle.

The acquisition also reflects the continued growth of recommerce within the baby industry. As families look for ways to stretch their budgets and make more sustainable purchasing decisions, trust and safety remain especially important when shopping for products designed for children.

“For us, this has always been bigger than simply selling discounted baby gear,” Norment added. “It is about changing what happens to great products after a return, helping brands recover value, reducing unnecessary waste and giving more families access to the gear they need. We’re proud of what Stork Exchange has built and incredibly grateful to the customers, brand partners and team members who helped us get here.”

For the Stork Exchange community, the acquisition represents a continuation of the values the brand has championed from the beginning: safe gear, trusted brands, greater affordability and a more sustainable future for baby products.

“This is a significant milestone for Stork Exchange, but more importantly, it gives the mission we started the opportunity to reach even more families,” said Norment. “We could not be more thankful to everyone who believed in what we were building. We’re excited to see where GoodBuy Gear takes it from here.”

“Stork Exchange and GoodBuy Gear have the same mission: a true solution for brands' returns, and safe, affordable gear for parents. We're glad to be tackling it together now,” said Kristin Langenfeld, GoodBuy Gear’s co-founder and CEO.

Stork Exchange customers can learn more and keep shopping trusted, open-box baby gear at https://goodbuygear.com/pages/stork-exchange-joins-goodbuygear. 

About Stork Exchange

Stork Exchange was created to make premium baby gear safer, more sustainable and more accessible to families. Through partnerships with trusted baby brands and retailers, Stork Exchange gives overstock and eligible returned products a second opportunity to serve families rather than becoming unnecessary waste.

With a strong emphasis on product safety, inspection and transparency, Stork Exchange has helped introduce families to a smarter way to shop premium baby gear while supporting a more circular future for the baby industry.

For more information, visit StorkExchange.co.

About GoodBuy Gear

GoodBuy Gear’s mission is to make recommerce the trusted way families shop for the ones they love most. By making quality gear more accessible, affordable and sustainable, we're helping build a future where buying secondhand is second nature.

Over the past decade, we've built the inspection, refurbishment and resale systems that make high-trust recommerce work at scale, partnering with 65+ leading brands and retailers to bring that mission to life.