2023 GoodBuy Gear Resale + Sustainability Report

The goal of our Secondhand Handbook of baby gear is to help parents make informed decisions when buying and selling baby gear. With a growing number of 42,376 open box and used baby items listed on our site and access to over 1,200 of the top brands, we’ve compiled our data, paired with industry statistics, to give you the big picture on resale trends and how parents are reducing consumerism.

A Note From GoodBuy Gear’s CEO

As a company founded and run by parents, we're making high quality baby and kid gear affordable and accessible for all families. We believe you shouldn't have to compromise your values, budget or quality when it comes to providing the gear your little one needs to reach their full potential. We are making it as easy as humanly possible for parents to circulate the gear they love—while giving secondhand shopping the trust and ease of shopping brand new.

As the circular economy continues to gain popularity and create a more sustainable world for the future generation, GoodBuy Gear has an audacious goal: before the end of 2024, GoodBuy Gear pledges to save one million items of baby and kid gear from landfills.

It’s the families who shop and sell secondhand with us who make this pledge possible, and we hope with this report, their impact can inspire even more families to join the movement.

Kristin Langenfeld
CEO, GoodBuy Gear

General Resale Industry Statistics

Shopping secondhand is so much more than perusing your local thrift store for a vintage tee. Just 11 years ago big fashion resale sites like Depop and ThredUp paved the way for online consignment stores. Since then, the market has expanded into several verticals beyond clothing and has seen no signs of slowing down since.


70% of Consumers

Say it’s easier to shop secondhand than it was 5 years ago thanks to technology and online marketplaces.

ThredUp, 2022

80% Growth

The recommerce market is projected to grow 80% by 2027, reaching $289 billion.

OfferUp, 2022

Who is Shopping Secondhand and Why?

82% of Americans buy and sell secondhand goods.

OfferUp, 2022

74% of the world’s population shop secondhand.

Recurate, 2022

A Few More Stats

Deal hunting, sustainability and the short lifespan of baby items are among the top reasons parents switch to thrift.

71% of recommerce shoppers care about their environmental impact.

Recurate, 2022

59% of first-time secondhand shoppers said it gives them bragging rights.

ThredUp, 2022

Parents with kids under the age of 2 are the most active secondhand shoppers.

Mercari, 2022

93% of Americans say inflation impacted their decision to shop & sell secondhand.



OfferUp, 2022

82% of consumers shared that they feel a positive emotion when they buy a secondhand item. 


ThredUp, 2022

62% of parents purchased secondhand baby & kid products last year.

Mercari, 2022

The Current Baby & Kid Resale Market

Baby & kid resale is set to grow 10.7x faster than offline in 2023.

The Future of Baby & Kid Resale

The baby & kid resale market is expected to reach $12.8 billion by 2030— over 150% growth from 2021.

Baby & Kid Gear Resale Trends & 2023 Predictions

GoodBuy Gear was founded by two moms in Denver, Colorado who became frustrated with the archaic process of buying and selling used kids gear. Today, GoodBuy Gear is the leading children's marketplace created by parents, for parents. We sell over 42,000 baby & kid items, more than any other resale platform in the U.S.

With our unique resale calculator, we’re lucky to have access and insight into the most trendy and sought-after baby and kid gear. Here’s a look at the top brands and products parents will be crushing on in 2023.

Uppababy Vista V2 on white background

TOP EMERGING BRANDS IN BABY & KID RESALE

BOB
Doona
Keekaroo
Lovevery
Mockingbird
Nuna
Snoo
Stokke
UPPAbaby
Wonderold

TOP 5 ITEMS FIRST-TIME PARENTS CAN'T LIVE WITHOUT

Strollers
Car Seats
Carriers
Bottles
Bassinets

MOST MUCRCHASED BABY & KID BRANDS OF 2022

Mockingbird
Fisher Price
UPPAbaby
BabyBjorn
Ingenuity
Skip Hop
Baby Einstein
4moms
Boppy
Munchkin

TOP EMERGING BRANDS IN BABY & KID RESALE

BOB
Doona
Keekaroo
Lovevery
Mockingbird
Nuna
Happiest Baby
Stokke
UPPAbaby
Wonderfold

TOP 5 ITEMS FIRST-TIME PARENTS CAN'T LIVE WITHOUT

Strollers
Car Seats
Carriers
Bottles
Bassinets

MOST PURCHASED BABY & KID BRANDS OF 2022

Mockingbird
Fisher Price
UPPAbaby
BabyBjorn
Ingenuity
Skip Hop
Baby Einstein
4moms
Boppy
Munchkin

Top Gear With the Highest Resale Value

Bugaboo Donkey 5
$975

Happiest Baby SNOO

$931

UPPAbaby VISTA V2
$723

Wonderfold Wagon W4
$670

Top Brands That Are the Best Value

Measured by resale value as a percent of MSRP (Manufacturer Suggested Retail Price).

The Work Behind Our Mission

At GoodBuy Gear, we’re on a mission to reduce consumerism by making it as easy as possible for parents to participate in the resale economy. Here is a closer look at our Gear-antee ™ to our community of parents.

Quality & Convenience

Our goal is to make the quality gear every little one needs accessible and affordable to more families.

Time & Money Saved

Our goal is to make it as easy as possible for parents to participate in the resale economy, so they can focus on more important things—like spending time with family.

Safety is Priority

We are committed to providing a safe and trustworthy marketplace. That’s why we perform extensive safety and quality checks before any item is listed for sale.

Which is Why...

We pick up the gear at parent’s homes and do all the work to sell it—while parents sit back and
 get paid.

GoodBuy Gear completed home pickups for close to 65k baby & kids items in 2022.

Parents individually saved an average of nearly 14 hours selling with GoodBuy Gear vs. other online marketplaces 
in 2022.

In 2022, our team of Wingmoms conducted over 1.2 million quality checks.

We sell 1,200 of the top kid brands and have over 42,000 quality baby and kid products available on our website.

340,000 photos were taken by our Wingmoms in 2022.

Financial Parenting Landscape + Trends


With inflation hitting record highs in 2022, parents turned to secondhand as a way to offset the significant—and continually increasing—cost of raising children in 2023 and beyond.

$143B

In 2021, Americans spent a total of $143 billion on baby & kid products.

Mercari, 2022

$273M

Households currently have 272.6 million unused–but valuable–kid’s items.

Mercari, 2022

$4.5B

In 2021, $4.5 billion worth of baby & kid items were thrown away.

Mercari, 2022

67.5%

67.5% of parents surveyed agreed that inflation is impacting their finances.

Mercari, 2022

$17K

It costs about $17,000 annually to raise a child in the US.

Brookings Institution

58.7%

58.7% of those surveyed purchased secondhand baby & kid items to save money.

Mercari, 2022

Financial Impact of Shopping Secondhand

Every year, more and more families are catching on to the financial benefits shopping secondhand provides. But don’t just take it from us.

Mercari, 2022

A look at the savings of GoodBuy Gear customers...

50% off retail

Average savings a GoodBuy Gear customer reaps.

$222

Average earnings a GoodBuy Gear seller makes.

210,180+

Families helped since 2016, to own quality baby & kid gear for less.

General Sustainability Statistics


Aside from the financial upside of shopping used, sustainability is cited by many as one of the main reasons to shop secondhand.

More than 12 million tons of furniture is thrown out each year.

New York Times, 2022

More than 12 million tons of furniture is thrown out each year.

New York Times, 2022

On top of that: only 8.7% of plastic created is recycled, while 75.5% ends up in landfills.

EPA, 2020

On top of that: only 8.7% of plastic created is recycled, while 75.5% ends up in landfills.

EPA, 2020

100 million baby & kid items were thrown away and 28.5 million were left on the street in 2021.

Mercari, 2022

100 million baby & kid items were thrown away and 28.5 million were left on the street in 2021.

Mercari, 2022

Shelves in the GoodBuy gear warehouse with strollers on them

How Parents Have Made an Impact

We’re really proud of the progress we’ve made, and it wouldn’t have been possible without our community of GoodBuy Gear parents. By keeping good gear going 'round, we can all make a difference. Here’s a look at all the sustainable goodness parents have contributed to since GoodBuy Gear was founded in 2016.

Over 12,000 families sold their gently-used baby & kid gear with GoodBuy Gear.

Over 270K baby and kid items were saved from landfills by GoodBuy Gear shoppers.

GoodBuy Gear donated over 58,400 items to local charities and organizations.

$22K in new MamaRoos were donated to a NICU or NICU family in need, via the GoodBuy Gear x 4moms Pay It 4ward program.

Since January 2021, GoodBuy Gear's trade-in program with buybuy BABY has enabled more than 2,000 families to participate in the circular economy.

GoodBuy Gear customers helped save almost 3,000 open box car seats from landfills in 2022.

A Closer Look at Car Seats in 2022


12 Million car seats are thrown away each year, meaning 180 million pounds of car seat material end up landfills year after year and take up to 1000 years to decompose...

...The good news is GoodBuy Gear customers helped save 2,885 open box car seats (& counting!) from landfills 
in 2022.



With help from families who participate in the circular economy, we can fight consumerism and set our kiddos up for a happy and healthy future.

 dot= 1 MILLION POUNDS of car seat material added to landfills every year

 dot
= 1 MILLION POUNDS of car seat material added to landfills every year

GoodBuy Gear’s Sustainability Pledge

GoodBuy Gear pledges to save one million items of baby and kid gear from landfills before the end of 2024.

How you can contribute:
By shopping and selling secondhand with GoodBuy Gear, you are directly contributing to our pledge by keeping perfectly functional gear in circulation longer.

One used item purchased or sold = one item saved
from landfills.

Three wingmoms standing in front of the GoodBuy Gear Van

Methodology + Sources

The 2023 GoodBuy Gear Resale Report leverages a variety of data from its proprietary resale database ("Bluebook") of over 42,376 baby and kid gear products sold by GoodBuy Gear.

Primary internal statistics examined: average units per service, number of units sold, MSRP, average payout and resale value of sold gear. All data was sourced from 2016-2022 to support predictive trends for 2023 onward.

ADDITIONAL SOURCES:

Car Seat Recycling
Mercari 2022 Reuse Report: Family Edition
Recurate Recommerce Report
OfferUp Recommerce Report
ThredUp Resale Report

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